UWANDAE EXPO is endorsed by the Ministry of Natural Resources and Tourism (MNRT) and supports the 1999 Tourism policy which singles out the role of women in Tanzania to contribute to growing the tourism sector, educating the public on the importance of tourism in their communities, and participating in sustainable tourism development.   

In 2018 MNRT endorsed AWOTTA in launching and organising the first domestic tourism exhibition known as ‘UWANDEA EXPO’.


The Association of Women in Tourism Tanzania (AWOTTA) was  founded in 2011 by seven women who had dedicated their careers to the development of tourism in Tanzania, and decided to work together to make a collective difference.

AWOTTA believe that through the continued development of tourism Tanzania will prosper and are committed to ensuring that women play a key role in making this happen. The organisation exisits: to advocate for the rightful positioning of women in tourism development; to provide access to first class tourism education and expand work opportunities for schoolchildren, students and rural communities; to promote and support sustainable tourism and associated climate change initiatives; to lead in the development of innovative and quality tourist services; to develop strong networks in Tanzania and across Africa to help achieve the social and economic goals of women, the tourism industry and Tanzania.

AWOTTA are driven by the popular saying “Nani kama Mama”, which means that the children of Tanzania look to the next generation of women to lay the ground that will lead to their prosperity. All members are proud to embrace this tradition and take on its responsibility within our tourism industry today.