Mr Ncube is the current chairman of the African Tourism Board. He was the Regional Vice President of the United Nations World Tourism Organization (UNWTO) and the Chief Executive Director of Kwela Fleet Management, South Africa and Golden Feathers Lodge in Cape Town. He has over 20 years’ experience in business leadership and business development, including his role as the regional vice president of the UNWTO.

Mr Ncube believes that Africa is endowed with massive abundant Tourism resources that could sustain and enhance the foundation of sustainable Tourism. He strongly believes in a United Global approach in dealing with Sustainable Tourism and African countries unifying their synergies as a Continent.